We want to uncover users' mental models for better information architecture

We need navigation labels that give users a strong indication of what will happen before they click the link.

Discovery & Research

Unmoderated Open Card Sorting

To get a better outcome, the card-sorting has to make users work harder and really think about how they would categorize the concepts written on the cards. We want to avoid using terminology that’ll lead them to an answer we want, it has to come to the user naturally!

62 testers

We received 24% more respondents than we expected which helped our insights be more meaningful

WHat i learned

Short and straight to the point

The main navigation was reduced to 5 groups that’ll better suit our users' expectations! Clear and concise categories allow users to rapidly and easily access SelectTV’s content.

Increases visit duration

Upon implementation, these newly named nav tabs will foster a streamlined experience. An easily navigable product increases the time a user remains on it. This allows users more time to explore SelectTV!